When building a business website, you are working on what will essentially become the online face of your enterprise. As well as aesthetics, effective copy and a streamlined structure, it is vital to look at website security and the impact this feature can have on your business value.
Security certificates from SSL providers can, to those looking to keep a tight lid on their budget, seem like an avoidable expense. What is the value of SSL, and is it worth the monetary and administrative investment required?
Simply put, the value of SSL very much depends on the climate in which you are developing your online presence. At present, the Internet is booming, more people than ever are now connected to the World Wide Web and there is a wider awareness of the risks of surfing the net, dealing with ecommerce transactions, and Internet security in general.
With this in mind, it is a certainty that your existing and potential customer or client base, will want to browse a trustworthy platform. As a business owner, with a responsibility to your service users, it somewhat becomes your duty to ensure that this level of website security is provided for them.
Once you have purchased, and implemented, your certificate from your choice of SSL providers, those who visit your website will notice some significant security changes, optimising their online experience. A switch from http:// to https://, the padlocked address bar, and the security stamp from a trusted certificate authority, such as Symantec, will give the public the confidence to trust your site.
As this confidence in your business website grows, and customers are assured of your trustworthy, secure status, website security will in turn add real value to your company, equating to a substantial return on investment.
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